One of the great celebrity anomalies of our time has to be US comic Pete Davidson’s ability to date some of the planet’s most beautiful women – Kate Beckinsale, Ariana Grande and current flame, Kim Kardashian, to name but a few of his lady suitors.
But could a new ad campaign reveal the secret to the 28-year-old’s appeal? And that being a freshly shaved nutsack?
Davidson is the new face (and reported shareholder) of US men’s grooming brand MANSCAPED and sees the Saturday Night Live star front a new TVC campaign departing such grooming gems as “presentation matters” and “shave your dick!”
The comic’s latest ad venture follows recent collaborations with H&M and Hellmann’s and confirms his growing status as the go-to man for brands chasing Millennials.
Commenting on the new work, Paul Tran, founder and CEO of MANSCAPED, said: “Pete is the perfect brand partner for MANSCAPED. Both his sense of humor and sense of self closely fit our brand voice and values.
“One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion,” Tran said.
Check out the slightly crude TVC below:
Sydney-based communications agency, Stellar, has been appointed to manage the Australian PR for New Zealand natural personal care brand, Glow Lab. Stellar works with premium lifestyle brands to create stories that travel, and agency leaders Hayley Cole and Gabrielle Sigelski are delighted to be working with the Glow Lab team on its first significant campaign […]
The majority of senior marketing practitioners across Asia-Pacific are planning to increase their spend on Account-Based Marketing (ABM) in the post-pandemic landscape, according to a comprehensive study of the method in the region by xGrowth. According to the xGrowth State of Account-Based Marketing in APAC report, ABM is now being eagerly adopted across Asia-Pacific (APAC), […]
NOVA's programming & music officer announces departure. Says he'll be taking all Madison Avenue & Savage Garden albums.
News anchor appears dishevelled, disoriented and confused. And, more surprising still, it's not even Karl Stefanovic.
"I believe I can fly, I believe I can touch the sky" blares over 10's intercom after network posts impressive OzTAMs.
10 now using Indigenous names in its weather report. Obviously not for places like Indooroopilly or Wangaratta, however.
Feel this year is YOUR year to win a B&T Award? Confirm it's a premonition or merely passing gas with this insider read.
by B&T Magazine
Addressable TV inches ever closer! It's now a race between it and the second coming of Christ.
Here's a top initiative to encourage more LGBTIQ+ people into adland. We could all do with the better hair for starters.
Here, Pubmatic's Mike Chowla gives expert advice on connected TV. Alas, nothing on Kyrgios staying on the baseline.
The Wired Agency rebrands as WiredCo. Probably less of a rebrand and more of a spit and polish, really.
Creative-as-a-Service business, Shuttlerock, has appointed Guillem Bonavia (pictured) as its chief strategy officer to continue its rapid growth and global expansion. Based in Auckland, New Zealand, Guillem will report to CEO and founder Jonny Hendriksen to accelerate key focus areas that will drive the greatest impact over the coming years. The recent leadership changes at […]
Angie Kent and Yvie Jones have returned with a second season of their Nova Podcast Two Girls, One Pod from Tuesday 12 July. Due to popular demand, the duo will deliver twice the fun, with two new episodes dropping each week. Following season one, it was clear listeners couldn’t get enough of their witty one-liners […]
In-game advertising platform Anzu.io has today announced the appointment of Tom Simpson, former SVP APAC at AdColony, as its newest strategic advisor with a special focus on the Asia-Pacific Region. Simpson brings vital experience working with brands and game publishers across Asia-Pacific to connect gaming and marketing opportunities. He recently left mobile gaming in-app advertising […]
It's not one but TWO weather reporter stories on B&T today! And who says we ignore our meteorology reader base!
General Mills' Matt Salter offers up some excellent career tidbits. Sadly, no news on the return of the pantaloon.
by B&T Magazine
In devastating news for the sale of Veuve & teeth whiteners, PR the latest to fall foul of chronic staff shortages.
Mars Food's Bronwyn Powell says she won't sugarcoat her new role as Australian Marketing Institute CEO.
They're a proud bunch over in WA. So proud they want to secede & keep the nation's mineral wealth all for themselves.
Forget squash, Pilates classes or even life drawing, become a more well-rounded individual as a Best of the Best judge.
by B&T Magazine
It's rumoured that oOh!media staff are so passionate about the outdoors they all drive convertibles.
Atomic 212°'s Kellie Holt's back from Cannes &, judging by this in-depth precis, didn't spend the time pissed on rosé.
by B&T Magazine
Do you ever get this uneasy feeling amid all this talk of a talent crisis recruiters are hardly banging your door down?
Havas announces support of staff passions. B&T hoping that doesn't extend to jugglers, hula hoopers or ventriloquism.
B&T won't tolerate racism in any shape or form, save for the odd Kiwi or Scotsman joke on occasions.
This goes against B&T's motto on hire cars, which is "if the stubbie holders work, we'll take it".
Turns out advertising like crazy on online platforms with no consideration can have consequences. Sucks to be News.com.
Toni & Ryan are exclusive with Spotify, also been spotted calling themselves "partners in crime" and "twin souls!'
If you thought Scott Morrison bringing coal into parliament was a valid energy solution! Think again!
Wondering what makes someone woke? Well, if your coffee order is more than a sentence long you probably are woke.
What's more fun than doing PR for FunLab? Well, for our editor at B&T the answer would be doing PR for BWS.
A podcast on electric cars is a good call, given the wanky people getting electric cars are likely also into podcasts.
If Nick Kyrgios ever quit tennis, there's no doubt that he'd make an excellent villain/heartthrob on Love Island.
There's nothing like having to take a sample of your poo to your doctors to make you rethink that sports car purchase.
You just know that Hamish has to spend a tedious amount of time explaining what his job title means at dinner parties.
Meet the British embodiment of, "She'll be right!" and "No worries Mate!" Chill, relaxed and unbothered.
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