Gillette’s Latest Innovation Uses Built-in Exfoliation Technology to Remove Obstacles Getting in the Way of a Great Shave, Letting Effort Come Easy Each Morning with Gillette

BOSTON, MA [November 12, 2021]: Today, Gillette (NYSE: PG) introduced its newest product, GilletteLabs with Exfoliating Bar. With an exfoliating bar built into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a great shave, that’s as quick and easy as washing your face.

“Most men see shaving as a chore that takes longer than it should. Our mission with GilletteLabs is to elevate the shave experience from a chore into a pleasurable everyday experience.” said Gary Coombe, CEO P&G Grooming. “The new GilletteLabs razor is the perfect combination of form and function. It is beautifully designed to stand out in the bathroom and it features our best Gillette blades. However, the real genius is what comes before the blades, the exfoliating bar, which is designed to help make shaving easier than ever. Men who’ve tried it love it and say they would never go back to an ordinary razor.”

GilletteLabs with Exfoliating Bar combines shaving and gentle exfoliation technology into one efficient stroke. The razor was crafted with design in mind, featuring:

GilletteLabs is also introducing a suite of skincare products, including a Quick Rinse Shave Foam, Rapid Foaming Shave Gel, and a Fast Absorbing Moisturizer, giving you the tools for a perfect shave from start to finish. Combining these new skincare products alongside a GilletteLabs razor unlocks the three steps to a premium shave: skin preparation, shaving with exfoliation, and moisturization.

GilletteLabs razors and skincare products are designed for those who want a stylish and performance-focused grooming experience. This razor is GilletteLabs’ second introduction, following the inaugural launch of the award-winning Heated Razor in 2019. The Heated Razor by GilletteLabs delivers the comfort of a hot towel shave with every stroke.

Consumers can purchase the new GilletteLabs with Exfoliating Bar and a two-cartridge pack as well as a magnetic stand for $24.99 today at https://gillette.com/en-us/products/gillette-labs/exfoliating-bar-razor-by-gillette. The razor handle, three cartridges, a magnetic stand, and the metal travel case retail for $34.99. Pricing is at the sole discretion of the retailer. For additional information, please visit www.gillette.com.

For 120 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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